Superficial Inc.: Transforming Fashion with Sustainable Style – Dressing Generations Responsibly

Did you know, according to the British Fashion Council, there are enough clothes on the planet right now to dress the next six generations of the human race!?!

This is one of the reasons Superficial Inc. is dedicated to producing sustainable, recycled fashion.

Superficial Inc. began when designer Lindsey Boland began selling her quirky limited run clothing to independent Brooklyn boutiques. After relocating to Chicago, Lindsey opened the Wicker Park boutique Habit. Fashioned after the stores she was selling at in New York, Habit specialized in showcasing independent designers. The in house label was Lindsey’s Superficial Inc.

Lindsey believes clothing should be playful, fun and mindful. Quality recycled clothing and materials, is embellish or re-envisioned to give it new life. The aim is to create treasured pieces that stand apart from factory made fast fashion.

Named with tongue securely anchored in cheek, Superficial Inc. is meant to remind us it is only fashion, and not to take it too seriously. Hence the tagline: There is love, everything else is…superficial.